Connect your online presence to your social one
Social media has evolved far from its original launch as a media sharing platform. It is common practice now for small businesses to exist solely on a social media platform, but having a well-built website not only compliments a healthy social media presence, it also gives your customers somewhere to navigate to for more information.
Why limit your business to a character limit?
Yes, social media is a great tool to connect and communicate quickly with your users or customers. Yet it can also limit your business if it is the only platform where your business can grow.
Having an established brand presence on one of the many CMS platforms (Drupal, Wordpess, Magento, etc.) is an essential key to building your sustainable brand. Instead of just limiting your brand to the 140 word count that Twitter offers or flooding the caption space on your Instagram post, direct your followers to your site where they can get more information or contact you directly. No one wants to fall into the endless pit that is the DM inbox or get buried in comments that will be hard to answer.
Imagery is a great hook, reel them in with content
Everyone loves a great Instagram picture! Who doesn’t love a kitten decked out in a brands swag?
A great photo can help engage an audience, grab their attention and also intrigue them long enough to get a follow, but what if they had some great context for that photo? Having original content is not only a Google MUST to having a high ranking site, it’s also favored by users and customers. Positioning your brand as an industry influencer will help elevate your brand as an established informative source to users and search engines. Having an experienced agency that not only builds strong and high-performance websites, but also understands the importance of strong engaging content is important for any business.
Organic - not only the biggest trend - but it’s essential
Gaining followers is essential to growing any size brand, whether you are a startup or an established business, but what’s more important than watching that follower count grow? Gaining them organically.
Users can appreciate one great photo, but your brand will quickly get replaced by one that is active on social media, creating giveaways and overall an active presence online. Consumers not only want great content, but they want consistency. They want to see the brands they follow showing up on their feeds during their morning scrolls before heading off to work. At NodePanda, we understand the importance of gaining recognition on not only social media but also establishing a social media presence that will compliment a well-built website.
Your site and social profiles should never compete, they should compliment. Building a great site is a step in the right direction, then promoting that site on social media drives a whole new channel of traffic to your site. Building your business on social media is a new model in the business world, but why limit yourself? Having a fully functional and secure site gives your users a whole new place to explore your awesome brand. Original content and imagery attracts users while your will seal the deal!
Let NodePanda build your brand a great website and establish new relationships through social media. Contact us to hear how we can elevate your brand.